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Starbucks CEO has ‘tall order’ ahead: Shake Shack founder

Pun intended by Shake Shack (SHAK) founder and Union Square Hospitality Group CEO Danny Meyer, when he said on a recent episode of Opening Bid with Yahoo Finance Executive Editor

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, that Starbucks (SBUX) CEO Brian Niccol has a “tall order” ahead of him; a witty reference to the smallest coffee cup size and incredibly large undertaking for the newest CEO. The legendary restaurateur explained that it’s not necessarily advantageous to have every permutation of a coffee available to its customers in the name of “saying yes” for good hospitality.

“The average customer may have a declining good experience because of all the hospitality we’re giving saying ‘yes’….I guarantee you that Starbucks is gonna find a way to say ‘yes’, but they’re not going to promote all those alternatives the way they once did. Because I think all those alternatives gum up the works for the average person who just wants a tall coffee,” Meyer said.

For full episodes of Opening Bid, watch on our website or

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on your favorite podcast platform.

This post was written by Rachael Lewis-Krisky, producer for Opening Bid.



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#Starbucks #CEO #tall #order #ahead #Shake #Shack #founder

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