OpenAI hires first marketing chief from Coinbase

[Pelican Press 0]

This is the hidden content, please

• Sign In
• or
• Sign Up

OpenAI hires first marketing chief from Coinbase

Jaque Silva| Nurphoto | Getty Images

OpenAI has hired its first chief marketing officer, nabbing Kate Rouch from crypto company Coinbase.

Rouch joined Coinbase in August 2021 to lead global marketing and public relations, and oversaw the company’s

This is the hidden content, please

• Sign In
• or
• Sign Up

. Before that, she spent more than 11 years at Meta, including a role as global head of brand and product marketing for

This is the hidden content, please

• Sign In
• or
• Sign Up

, WhatsApp, Messenger and

This is the hidden content, please

• Sign In
• or
• Sign Up

.

Rouch said in a

This is the hidden content, please

• Sign In
• or
• Sign Up

that she begins on Monday.

OpenAI’s valuation has climbed to $157 billion in the two years since it launched ChatGPT, raising about $13 billion from 

This is the hidden content, please

• Sign In
• or
• Sign Up

along the way. The company closed its latest $6.6 billion round in October and also received a $4 billion revolving line of credit.

OpenAI, which kicked off the generative artificial intelligence *****, hasn’t prioritized strategic marketing to date and still says it’s managed to reach 250 million weekly active users and over 1 million paying business customers.

But with the generative AI arms race heating up, OpenAI’s latest hire is an indication that it plans to invest in marketing. OpenAI confirmed to CNBC that the company has no current plans to debut a Super Bowl ad in 2025.

OpenAI faces competition from Anthropic, the company behind the Claude chatbot, as well as from tech giants

This is the hidden content, please

• Sign In
• or
• Sign Up

, 

This is the hidden content, please

• Sign In
• or
• Sign Up

, 

This is the hidden content, please

• Sign In
• or
• Sign Up

 and Meta. They’re all battling for a ******* slice of a market 

This is the hidden content, please

• Sign In
• or
• Sign Up

 in revenue within a decade.

Last week OpenAI said it will allow employees to sell about $1.5 billion worth of shares in a new tender offer to SoftBank.

WATCH: Elon Musk asks court to block OpenAI from converting to a for-profit

This is the hidden content, please

• Sign In
• or
• Sign Up

#OpenAI #hires #marketing #chief #Coinbase

This is the hidden content, please

• Sign In
• or
• Sign Up

This is the hidden content, please

• Sign In
• or
• Sign Up