[ECO]The Fashion Industry is Moving Away from Using Feathers

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To protect birds, the fashion industry is moving away from using feathers.

For decades, the Victoria’s Secret Fashion Show has been one of the most anticipated events in the fashion world. Since its launch in the late 1990s, the runway show has showcased ********* and elaborate accessories—most famously, the wings worn by the company’s top models, known as the “Victoria’s Secret Angels.” These wings, often larger than life, have become a symbol of the brand’s allure, with some spanning up to six feet in width and weighing as much as 20 pounds.

Over the years, the materials used to craft these wings have ranged from Swarovski crystals and leather to lace and, controversially, feathers. The use of real feathers, sourced from chickens, ******** pheasants, and ostriches, has long been a hallmark of the show’s extravagant style. However, this choice has attracted scrutiny in recent years, especially as awareness of ethical and sustainable fashion has grown. It’s estimated that for a single show, as many as 620,000 feathers were used to adorn the wings of Victoria’s Secret Angels.

In response to growing concerns from consumers, environmentalists, and animal rights advocates, Victoria’s Secret recently announced a significant change in its fashion show production: the brand will no longer use real feathers in their Angel wings. Instead, they will turn to faux feathers, which will be handcrafted to maintain the unique look and feel that the wings are known for.

This move signals a shift toward more ethical and sustainable practices in the fashion industry—a response to increasing public demand for brands to reconsider their choices’ environmental and ethical impact. The decision to replace real feathers with faux alternatives also aligns with a broader sustainability trend in fashion.

Victoria’s Secret’s decision to abandon real feathers comes just days after one of the leading voices in sustainable fashion, Stella McCartney, made headlines during Copenhagen Fashion Week. McCartney, a pioneer in eco-friendly fashion, unveiled her

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, specifically designed to raise awareness about the importance of protecting birds.

The collection featured models wearing garments made from peekaboo regenerated nylon, knitted into a texture resembling feathers, yet entirely produced from recycled plastic bottle tops. The dove motifs that decorated jewellery pieces were crafted from recycled electronic waste, symbolizing peace and sustainability. Impressively, 91 percent of the materials used in

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were sustainable, highlighting her commitment to creating high-fashion pieces that do not compromise the environment.

McCartney’s bold statement on the runway drew attention to the broader issue of how fashion choices can impact wildlife and ecosystems. Her collection, which paid homage to the beauty and grace of birds without harming them, set a new standard for the fashion industry and undoubtedly added momentum to the growing movement toward cruelty-free and sustainable fashion.

In recent years, animal ******** organizations such as PETA have campaigned against using real feathers in fashion. Harvesting feathers from live birds or those raised specifically for their plumage raises significant ethical concerns. Feathers from exotic birds such as ostriches and pheasants are often associated with unsustainable farming practices and the unnecessary ******** of animals for fashion.

Victoria’s Secret’s shift to faux feathers reflects this growing awareness and the brand’s acknowledgement that using animal products for decorative purposes is no longer acceptable to a significant portion of its audience. The move also highlights how sustainability and ethics are becoming essential considerations for brands that wish to remain relevant in today’s fashion landscape.

With brands like Stella McCartney leading the way and mainstream companies like Victoria’s Secret following suit, the future of fashion is poised to be more ethical, inclusive, and sustainable.

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