Reddit overtakes X in popularity of social media platforms in UK | Reddit

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overtakes X in popularity of social media platforms in *** |

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, the ********* online discussion platform, has overtaken X to become the fifth most popular social media platform in the ***, according to the communications watchdog.

Ofcom said

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, where users post on discussion threads within topic-based communities, was visited by 22.9 million *** adults in May this year, compared with 22.1 million on X.

The figures make

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the fastest-growing large social media platform in the *** and represent a growth of 47% on the same ******* in 2023. The leap took

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above LinkedIn and X into fifth place on the table of *** social media platforms, which is now topped by

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after it overtook

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, reaching more than 44 million adults.

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, renowned for its devoted user base who refer to one another as Redditors, appears to have been boosted by updates to

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’s search engine this year.

Farhad Divecha, the managing director of the ***-based digital marketing agency AccuraCast, said: “

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’s latest algorithm update in the first half of 2024 gave

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a big boost in organic search traffic. I think that has probably contributed a lot.”

Ofcom also speculated that the change may have been caused by alterations to how third-party apps accessed its content, forcing users of those apps to switch to the

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site. The watchdog also flagged publicity around

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’s stock market flotation in March this year.

The popularity of X also fell over the same *******, according to Ofcom, with its reach falling by 8% since May last year. X has been criticised over content moderation standards since its takeover by Elon Musk in 2022 but it has also faced competition since July 2023 from Threads, a rival to X launched by Mark Zuckerberg’s Meta.

The Ofcom figures featured in the watchdog’s annual report into the nation’s digital habits, which revealed that four out of 10 *** adults say they have encountered misinformation or deepfakes, with the majority of those cases occurring online.

The misinformation survey, based on a poll of more than 4,000 *** adults, also found that three in 10 adults believe there is a single group of people who control the world together, with the same number believing there is “significant evidence” of electoral ****** in the ***.

The regulator also found that one-third of *** adults are not confident in judging whether an image or a piece of audio or video has been created by artificial intelligence.

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#

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#overtakes #popularity #social #media #platforms #

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