What not to buy this year

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What not to buy this year

Shoppers walk along 5th Avenue on ****** Friday in New York, US, on Friday, Nov. 25, 2022.

Bloomberg | Bloomberg | Getty Images

Retailers hype ****** Friday sales, and it works.

This year, the number of people shopping between Thanksgiving Day and Cyber Monday could hit a record, according to the National Retail Federation’s

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But that doesn’t mean consumers are getting the lowest prices of the season.

According to WalletHub’s 2024 

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 report, 41% of items at major retailers offer no savings compared with their pre-****** Friday prices.

The items that are on ***** are marked down by 24%, on average. The site compared ****** Friday advertisements against prices on

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earlier that fall. 

Don’t fall for deceptive deals

“Some ****** Friday deals are misleading, as retailers may inflate original prices to make a deal look like a better value,” said consumer savings expert Andrea Woroch.

Such tactics can create an urgency to buy, even when the discount isn’t that significant, according to R.J. Cross, a campaign director at PIRG, a nonprofit consumer advocacy research group.

Other common ploys include displaying the number of shoppers with the same item in their carts or an alert that a product is almost out of stock.

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 use fake countdown timers on deals that don’t expire.

Etsy did not immediately respond to a request for comment.

“These stunts aren’t limited to the holidays. Retailers and advertisers are always trying to get you to buy more than you need and spend more than you want,” Cross said in a statement. 

Expect up to 30% off on ****** Friday

This year, in particular, some of the deals are already as good as they are going to get.

“Those holidays have gotten a little watered down because retailers want to maximize the selling days,” said Adam Davis, managing director at Wells Fargo Retail Finance.

“You are easily going to see 20% to 30% off,” Davis said — but “not necessarily storewide.”

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Depending on the retailer, some markdowns could be up to 50%, according to Lauren Beitelspacher, a professor of marketing at Babson College.

However, premium brands — including high-end activewear companies such as Nike, Alo or Lululemon — likely will not discount more than 30%, she said. “It’s a fine balance with maintaining the premium brand integrity and offering promotions.”

To that end, retailers will also try to lure shoppers to spend with incentives, such as a free gift card with a minimum purchase, Woroch said. “Many stores will also offer bonus rewards when you spend a certain amount on ****** Friday.”

What not to buy on ****** Friday

Typically, ****** Friday is a great time to find rock-bottom prices on fall clothing — including flannels, denim, coats and accessories — as well as televisions and consumer electronics. 

But hold off on beauty and footwear, which are typically better buys on Cyber Monday, Woroch said.

For those planning a trip, “

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 to get an idea of what to expect this year.

With toys, it could pay to hold out until the last two weeks of December, and holiday decorations are cheaper the last few days before Christmas or right after, according to Woroch.

Exercise equipment, linens and bedding tend to be marked down more during January’s “white sales,” she said, and furniture and mattress deals are often better over other holiday weekends throughout the year, such as Presidents’ Day, Memorial Day and Labor Day weekends.

How to get the lowest prices of the season

Shoppers walk through the retail district near Oxford Circus as the annual ****** Friday ***** event arrives. In-store ****** Friday spending is expected to grow by 7.3 per cent in the *** this year. 

Leon Neal | Getty Images News | Getty Images

Woroch recommends using a price-tracking browser extension such as Honey or Camelizer to keep an eye on price changes and alert you when a price drops. Honey will also scan for applicable coupon codes.

If you are shopping in person, try the ShopSavvy app for price comparisons. If an item costs less at another store or popular site, often the retailer will match the price, Woroch said.

Further, stack discounts: Combining credit card rewards with coupon codes and a cash-back site such as CouponCabin.com will earn money back on those purchases. Then, take pictures of your receipts using the Fetch app and get points that can be redeemed for gift cards at retailers such as

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, Target and

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Finally, experts urge consumers to pay attention to price adjustment policies.

“If an item you buy over ****** Friday goes on ***** for less shortly after, you may be able to request a price adjustment,” Woroch said. Some retailers such as Target have season-long policies that may apply to purchases made up until Dec. 25.

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#buy #year

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