Instagram testing tool that removes all recommended posts

[Pelican Press 0]

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testing tool that removes all recommended posts

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is testing a new feature which allows people to completely remove all the content being recommended to them.

Its “reset” tool – which it says will be available globally “soon” – effectively cleanses a user’s feed of content suggested by the site’s algorithm, though

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says recommendations will “start to personalise again over time.”

It comes as

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has announced a raft of new features aimed at improving the wellbeing of people on the platform, with

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following

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.

The *** media regulator, Ofcom, welcomed the announcement – but said more action would be needed to make social media safe.

“It’s good to see

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bringing these changes in before regulation starts to *****, and we’ll be pressing for companies to do more to protect and empower their users,” it said in a statement.

Tech firms have previously been warned they will need to

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ahead of the ***’s new Online Safety Act (OSA) taking full effect.

“When the ***’s online safety laws are fully in force, the largest sites and apps will have to give people more control over what they see,” the Ofcom statement added.

Some campaigners argue the OSA does not go far enough, and will need to be toughened or supplemented with other restrictions,

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.

There is also a fierce international debate on how to keep young people safe online, with

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Meta – which owns

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– says the new system will be available to everyone including those with teen accounts, and will let people to reset their recommendations “in just a few taps.”

“We want to make sure everyone on

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– especially teens – has safe, positive, age-appropriate experiences and feels the time they’re spending on

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is valuable,”

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.

Users who want to refresh their feeds will be able to select “reset suggested content” from their “content preferences” screen.

From there, they will be asked if they want to unfollow the accounts whose posts are shown to them most often.

At that point, users can then reset their feeds.

People who use

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can already have some impact on what is recommended to them by telling the algorithm whether they are interested in posts they see or not.

TikTok already has a similar feature, where people can reset their “For You” feed by following a few steps.

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’s move comes ahead of implementation of the Online Safety Act in December, which will set a ticking clock for tech firms.

Companies like Meta will have three months to assess the risks of ******** content appearing online, and will have to take steps to block it.

Separately, the regulator will finalise its Children’s Safety codes of practice in April 2025, which is set to include a requirement for firms to give children more control over what they see in their feeds on social media platforms.

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#

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#testing #tool #removes #recommended #posts

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