For The First Time In A Decade, Xbox Is Call Of Duty’s Most Popular Platform

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For The First Time In A Decade, Xbox Is Call Of Duty’s Most Popular Platform

For the first time in a decade, Call of Duty is more popular on Xbox than it is on any other platform, due in no small part to Call of Duty: ****** Ops 6, launching on Game Pass.

“It’s about being accessible in more places, and there’s no real platform out there today, other than what we’re doing with Xbox [Game Pass] that isn’t really per-device,”

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Gaming CEO Phil Spencer said in a recent interview with

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. “Most of the gaming platforms are, ‘This device runs this [game],’ and trying to think about a platform that looks more horizontally and connects creators and players in that way, that’s what we’re trying to do, and that’s the feedback we’re getting.”

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15 Tips For Playing COD: ****** Ops 6 As An Older Gamer

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The last time Xbox was the most-used platform for a Call of Duty title was in 2014, shortly after the launch of Call of Duty: Advanced Warfare, according to

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. So what’s the reason behind Xbox’s sudden reclamation of the Call of Duty crown? According to Spencer, the answer is Game Pass.

Spencer says

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and Activision’s marketing teams worked well together and ultimately did an excellent job of getting the word out that ****** Ops 6 would be available on Game Pass.

“I’m really proud of ****** Ops 6,” Spencer said. “I really saw the [

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and Activision] teams gel together as they both built [the Game Pass marketing] promotion,” he said.

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’s promotional efforts didn’t end after the game’s release, of course. The launch of ****** Ops 6 Season 1 saw the introduction of a creepy new Easter egg for the game’s iconic Nuketown map, which is set in a Fallout-esque nuclear test site complete with model homes inhabited by mannequins.

Prior to

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’s acquisition of Activision in 2022, Call of Duty maintained popularity on Xbox partially due to

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paying Activision for exclusive rights to some of the franchise’s DLC and marketing campaigns.

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#Time #Decade #Xbox #Call #Dutys #Popular #Platform

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