[STEAM] Kunitsu-Gami: Path of the Goddess Missed Sales Targets Because of a Lack of Pre-Launch Buzz, Capcom Says

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******* to meet Capcom’s sales expectations, the company has said.

In a shareholder-focused Q&A reported on by

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and translated by

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, Capcom admitted Kunitsu-Gami: Path of the Goddess missed sales targets despite positive reviews from press and players.

The action strategy game based on ********* folktales is a brand new IP from Capcom that launched on July 19 across PS4, PS5, PC, Xbox One, and Xbox Series X and S (and straight into Game Pass). IGN’s

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returned an 8/10. We said: “Kunitsu-Gami: Path of the Goddess is a fascinatingly fun action-strategy hybrid with unique gameplay and impressive art design.”

According to Capcom, Kunitsu-Gami: Path of the Goddess struggled due to insufficient marketing and a ******** to generate buzz prior to launch. There’s no mention of an impact on sales as a result of the Game Pass launch (some have suggested launching straight into

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’s subscription service may have limited sales).

It doesn’t sound like Capcom is giving up on Kunitsu-Gami: Path of the Goddess however, with plans to continue to promote the game with the aim of eventually achieving its target.

While Kunitsu-Gami: Path of the Goddess hasn’t done as well as Capcom hoped, the company’s other recently released games have met expectations. That includes the

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,

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, and

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.

There’s a lot riding on

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, the next mainline entry in Capcom’s mega franchise, and

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when it launches in February 2025.

Wesley is the *** News Editor for IGN. Find him on

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at @wyp100. You can reach Wesley at [email protected] or confidentially at *****@*****.tld.

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