Same-sex marriage in Thailand expected to bring increase in tourists

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Same-**** marriage in Thailand expected to bring increase in tourists

Thailand’s same-**** marriage legislation, scheduled to come into effect in January 2025, could attract an additional 4 million tourists to the country per year, according to a report commissioned by the travel company Agoda.

The report published Thursday estimates the country’s marriage equality law may increase tourism arrivals by 10%, netting the country an extra $2 billion in tourism revenue per year, within two years.

Arrivals are expected to come, not only from same-**** couples and their wedding guests, but from the broader LGBTQ community and beyond.

“Thailand is set to attract a growing number of travellers and expatriate workers who seek not just a vacation spot but a place where they can feel truly accepted,” according to the report, titled “The Economic Impact of Marriage Equality on Thailand’s Tourism Industry.”

Thailand’s new legislation — scheduled to go into effect on Jan. 22, 2025 — is projected to add 76,000 full-time jobs to its tourism industry, while raising the country’s ****** domestic product by .3%, according to

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from the public policy consultancy Access Partnership.

The new law will make Thailand the third place in Asia to allow same-same marriage, following Taiwan in 2019 and,

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. The law is also set to grant same-**** couples rights related to child adoption, health care and inheritance.

Calculating the impact

To calculate the potential economic impact of Thailand’s new legislation, the report examined the effect of same-**** marriage legislation in other countries.

“Other markets, such as New Zealand and the ******* States, saw notable increases in same-**** weddings following introduction of marriage equality legislation,” Timothy Hughes, Agoda’s vice president of corporate development, told CNBC Travel.

New Zealand legalized same-**** marriage in 2013. By 2016, the majority of same-**** weddings in the country were for visitors, the report said.

Australians made up more than half (58%) of same-**** weddings in New Zealand from 2013 to 2017, according to the report citing Statistics New Zealand. This figure fell to 26% in 2017, after Australia passed its own same-**** marriage law, it said.

Within 5 hours flying of Thailand are more than 3.6 billion people in markets that do not have marriage equality.

Timothy Hughes

Vice President of Corporate Development at Agoda

Agoda’s report also analyzed other factors that influence international tourists, including the attractiveness of a destination, the affordability of travel, the ease of entrance, and the perceived level of acceptance of LGBTQIA+ issues.

Assessing tourism impact of same-**** legislation in Thailand

1.       Attractiveness: appeal as a travel destination

2.       Accessibility: ease of entering via visa-free deals

3.       Affordability: cost to travel in relation to other countries

4.       Availability of substitutes: proximity of other viable destinations

Finally, the report also considered the availability of viable alternative destinations for LGBTQIA+ or travelers in the region.

“Within 5 hours flying of Thailand are more than 3.6 billion people in markets that do not have marriage equality,” said Hughes.

He highlighted the economic opportunity from Indian travelers, predicting Thailand will become a top destination “for Indian LGBTQIA+ couples and those ready to celebrate with them.”

A ‘unique strategic opportunity’

The planning, for some, has already begun.

Ann Chumaporn, a Thai rights activist and co-founder of Bangkok Pride, said her organization is arranging a mass wedding event for same-**** couples on Jan. 23, 2025 — the first day that marriage registrations can be filed, she said.

“We have over 300 couples registered, and our goal is to reach 1,000 couples nationwide,” she told CNBC Travel. “We already have international couples registered.”

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, a global pride event that netted New South Wales $185.6 million *********** dollars ($120 million) when Sydney hosted in 2023, according to Agoda’s report.

Evidence from other markets shows couples do travel to get married abroad, even if the marriage isn’t legally recognized in their home countries, said Agoda’s Timothy Hughes.

Ezra Acayan | Getty Images News | Getty Images

Rainbow tourism, as it is known, is valued at $200 billion worldwide, according to the report.

In an era of fierce competition for tourists — especially whose who splurge on weddings and related celebrations — Thailand has a “unique strategic opportunity,” said Marcus Ng, director of Access Partnership.

“While we cannot predict what other markets might do, what this report demonstrates is that there is a clear economic benefit to inclusivity for both the tourism sector and the wider economy.”

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