[AI]Microsoft tries to convert Google Chrome users

[ChatGPT 0]

This is the hidden content, please

• Sign In
• or
• Sign Up

Edge has evolved into more than simply a browser; it is a critical component of

This is the hidden content, please

• Sign In
• or
• Sign Up

’s ecosystem, meant to integrate smoothly with Windows and highlight the company’s latest innovations, such as its AI assistant, Copilot.

While these interconnections make Edge a viable choice,

This is the hidden content, please

• Sign In
• or
• Sign Up

’s methods for persuading consumers to choose it have been far from covert.

From default settings that prioritise Edge to persistent prompts at startup,

This is the hidden content, please

• Sign In
• or
• Sign Up

has made it clear they want Edge to be the go-to for Windows users. And lately, it’s upped the ante: now, Edge can launch automatically when your computer boots up, instantly nudging you to bring over your data from other browsers.

The most recent update includes an auto-checked option to import browsing data from Chrome, such as history, bookmarks, and open tabs, in the name of users leveraging the features of AI assistant, Copilot. Although AI features may be appealing to some, the aggressive approach has left many users feeling annoyed rather than tempted.

This is the hidden content, please

• Sign In
• or
• Sign Up

recently noticed that when you start up your PC, Edge might decide to open on its own, promptly displaying a pop-up for its AI assistant, Copilot. Right next to Copilot, there’s a conveniently checked box allowing Edge to import data from other browsers automatically. For some users, this seems like an overreach, raising doubts about how far

This is the hidden content, please

• Sign In
• or
• Sign Up

is ready to go to make Edge the browser of choice.

This is the hidden content, please

• Sign In
• or
• Sign Up

has confirmed this setup and stated that customers have the option to opt-out. Still, with default settings that favour data imports and an eye-catching import button, it’s easy for users to unintentionally make the switch, especially if they’re not paying attention. For those who prefer sticking with their existing browsers without interruption, the approach can feel unwelcome.

But even if users dodge the pop-ups, Edge isn’t exactly shy. Uninstalling it is a complex process, and it often gets reinstalled by Windows updates, much to the frustration of users who would rather go without. For many, this persistence feels more like a forceful sales pitch rather than a friendly suggestion.

Interestingly, this isn’t the first time

This is the hidden content, please

• Sign In
• or
• Sign Up

has tried this type of strategy. A similar message appeared to users earlier this year but was pulled back after strong objections. Now, it’s back, with

This is the hidden content, please

• Sign In
• or
• Sign Up

’s Caitlin Roulston stating the notification is meant to “give users the choice to import data from other browsers.”

In fact,

This is the hidden content, please

• Sign In
• or
• Sign Up

’s bold tactics go back some years. In 2022, it introduced a feature that could automatically pull data from Chrome into Edge – although users had the option to decline. In 2021, the company made it practically impossible to set any browser other than Edge as the default, resulting in enough outcry for

This is the hidden content, please

• Sign In
• or
• Sign Up

to back down.

While

This is the hidden content, please

• Sign In
• or
• Sign Up

promotes its intrusive pop-ups as a way to give users more control, others who value choice without constant nudges. The relentless push for Edge usage could actually be detrimental, as the company’s persistence may drive users toward other browsers rather than away. To truly compete,

This is the hidden content, please

• Sign In
• or
• Sign Up

might benefit from letting Edge’s strengths speak for themselves rather than relying on aggressive prompts to change hearts and minds.

(Photo by

This is the hidden content, please

• Sign In
• or
• Sign Up

)

See also:

This is the hidden content, please

• Sign In
• or
• Sign Up

This is the hidden content, please

• Sign In
• or
• Sign Up

Want to learn more about AI and big data from industry leaders? Check out

This is the hidden content, please

• Sign In
• or
• Sign Up

taking place in Amsterdam, California, and London. The comprehensive event is co-located with other leading events including

This is the hidden content, please

• Sign In
• or
• Sign Up

,

This is the hidden content, please

• Sign In
• or
• Sign Up

,

This is the hidden content, please

• Sign In
• or
• Sign Up

, and

This is the hidden content, please

• Sign In
• or
• Sign Up

.

Explore other upcoming enterprise technology events and webinars powered by TechForge

This is the hidden content, please

• Sign In
• or
• Sign Up

.

The post

This is the hidden content, please

• Sign In
• or
• Sign Up

appeared first on

This is the hidden content, please

• Sign In
• or
• Sign Up

.

This is the hidden content, please

• Sign In
• or
• Sign Up