Black Ops 6 On Game Pass Helped Bring Back Lapsed Players, Activision Boss Says

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****** Ops 6 On Game Pass Helped Bring Back Lapsed Players, Activision Boss Says

Call of Duty: ****** Ops 6’s creative director has commented on how Game Pass positively affected the game’s launch, saying it helped improve player numbers in multiple ways.

Speaking to the

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, Miles Leslie said Game Pass helped convince people who were “on the fence” or “had some of that friction” to consider playing the game. He added that some people who might not have played a Call of Duty game in some time might have been convinced to “come back and try the game” thanks to Game Pass.

“We’ve gotten to the point now where ****** Ops and Call of Duty have been around so long–I’ve been working on it for 16 years,” Leslie said. “And really the challenge for us is how do you bring along the fans that love Call of Duty, but how do you create an environment where you can welcome new fans in?”

****** Ops 6 launched on October 25 and set a number of records for number of players, and

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CEO Satya Nadella specifically mentioned ****** Ops 6 helping to drive Game Pass subscribers at launch. Anyone who has Game Pass Ultimate ($20/month) or PC Game Pass ($12/month) can play ****** Ops 6 as part of their subscription for as long as their membership ******** active. The game is also available for direct purchase on Xbox, as well as PlayStation and PC.

Before this, Take-Two boss Strauss Zelnick said he anticipated Call of Duty helping to drive Game Pass subscribers for

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, but only for a ******* of time. As Zelnick sees it, releasing a major new game into a subscription service makes little sense and is a “lost opportunity” for sales. Zelnick, of course, runs a third-party publisher and has his own set of unique opinions for his business that might not compare directly to

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’s own business objectives.

Wedbush analyst Michael Pachter told

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that

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putting ****** Ops 6 could lead to up to six million in lost sales; he estimated that 25% of existing Game Pass subscribers would have bought it anyway. Pachter said

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could see as many as four million new Game Pass subscribers thanks to ****** Ops 6.

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has not yet provided any specifics on ****** Ops 6 unit sales. The game is also available on PlayStation and PC, where it’s enjoying strong year-over-year sales compared to 2023’s Modern Warfare III.

****** Ops 6 welcomes its first major update, the Season 1 launch, on November 14. It adds new multiplayer maps and modes, along with more guns and even a power drill melee *******. November 14 is also the day when ****** Ops 6 gets integrated into Call of Duty: Warzone, and when the new Warzone map, Area 99, arrives.

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#****** #Ops #Game #Pass #Helped #Bring #Lapsed #Players #Activision #Boss

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