[STEAM] Why Sega is reviving classics like Shinobi and Jet Set Radio across games, film, and TV

[Steam 0]

This is the hidden content, please

• Sign In
• or
• Sign Up

If you weren’t paying close attention, you could be forgiven for not noticing that ***** – best known for Sonic the Hedgehog, Persona, and Like A Dragon – has quietly become an entertainment powerhouse outside of video games.

Thanks partly to the huge success of Paramount’s Sonic movies, plus mega licensee deals with the likes of Lego and Roblox, *****’s transmedia business has grown significantly since 2020, jumping 107 places on

This is the hidden content, please

• Sign In
• or
• Sign Up

Top Global Licensors list to No. 39 – above the likes of Sony Pictures. ***** says it now generates nearly $1 billion in annual retail sales of toys, clothing and merchandise alone.

Justin Scarpone – who 

This is the hidden content, please

• Sign In
• or
• Sign Up

following a lengthy career at Disney and others – is the company’s new global head of transmedia, whose job is now to take the success of the Sonic brand outside of video games and replicate it with *****’s other franchises, like Persona and Like A Dragon, across film, streaming, TV, live shows, and merchandise.

This is the hidden content, please

• Sign In
• or
• Sign Up

This is the hidden content, please

• Sign In
• or
• Sign Up