[STEAM] Why Sega is reviving classics like Shinobi and Jet Set Radio across games, film, and TV

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Thanks partly to the huge success of Paramount’s Sonic movies, plus mega licensee deals with the likes of Lego and Roblox, *****’s transmedia business has grown significantly since 2020, jumping 107 places on

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Top Global Licensors list to No. 39 – above the likes of Sony Pictures. ***** says it now generates nearly $1 billion in annual retail sales of toys, clothing and merchandise alone.

Justin Scarpone – who 

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following a lengthy career at Disney and others – is the company’s new global head of transmedia, whose job is now to take the success of the Sonic brand outside of video games and replicate it with *****’s other franchises, like Persona and Like A Dragon, across film, streaming, TV, live shows, and merchandise.

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