Ineos buyers relishing lack of safety nannies

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Ineos buyers relishing lack of safety nannies

The Ineos Grenadier wagon and Grenadier Quartermaster ute don’t have any advanced driver assist systems (ADAS) in Australia, and the brand says its customers love it that way.

Speaking with CarExpert, Ineos Automotive head of APAC region Justin Hocevar said the Grenadier is a safe vehicle but there’s no current demand locally for ADAS features.

“Since we launched here, we’ve had very strong feedback from customers and prospects alike that they really like the fact the vehicle is a safe vehicle. It’s been ******-tested to passenger car standards in Europe,” said Mr Hocevar.

“It comes with a good array of safety features, but it seems that a lot of our buyers are not particularly interested in intrusive electronic systems that interrupt what they think that they’re more than capable of doing in their normal day-to-day driving.

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Camera IconSupplied Credit: CarExpert

The Grenadier and Grenadier Quartermaster are among the few vehicles in their respective segments to not currently offer autonomous emergency braking (AEB) in Australia.

Other notable examples include the

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, as well as entry-level versions of the

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As

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, AEB is set to become mandated in Australia on all new cars sold in Australia from March 1, 2025.

The Ineos Grenadier and Grenadier Quartermaster will avoid this as they’re not classified as a NA light goods vehicles, but instead as NB1 medium goods vehicles in Australia.

Camera IconSupplied Credit: CarExpert

This allows them to also be exempt from certain other safety regulations like ADR 85/00 (Pole Side Impact Performance).

“We didn’t launch with AEB here, and at that time we didn’t have it on any of the portfolio,” said Mr Hocevar.

“We subsequently launched it in other markets where it was either deemed necessary or a market requirement.”

The Ineos Grenadier and Grenadier Quartermaster range comes with the following standard safety equipment:

Six airbagsReversing cameraRear parking sensorsTyre pressure monitoring system

Trialmaster and Fieldmaster variants add front parking sensors.

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