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[STEAM] Magic the Gathering's IP is weak and it will not survive the winter

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With the news that half of the standard legal Magic: the Gathering sets printed in 2025 will be Universes Beyond products, Wizards of the Coast has signalled that original Magic settings and characters are going to be an ever-shrinking component of a cross-franchise toybox. While dedicated lore lovers are outraged, I think this has merely exposed a long-existing fault-line: that Magic's success as a game has never relied on the strength of its fictional world.

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