Sony’s new ULT Bluetooth speakers are bringing back the ’90s bass boost button

[Pelican Press 0]

Sony’s new ULT Bluetooth speakers are bringing back the ’90s bass boost button

Sony just announced a trio of new speakers in a new line of audio products called the ULT Power Series. This is an attempt by the company to reduce some of the clutter involved with its naming conventions, so and XE-Series products. Both lines are being wrapped up into the ULT Power Series branding. To suit this new branding, each of the following speakers include something called the ULT button, which provides a bass boost.

The ULT Field 1 is your standard portable Bluetooth speaker. It’s compact and comes in a variety of colors, including ******, white, gray and orange. The battery lasts around 12 hours per charge and the casing is IP67 water resistant, dustproof and shockproof. Like many of these ultra-portable Bluetooth speakers, the design lets users stand it on its end or lay it on its side, to make use of space. There’s also a built-in mic for hands-free calling. This speaker costs $130 and will be available later this spring at major retail outlets.

The ULT Field 7 is basically a beefier version of the Field 1. It’s *******, though still portable, and includes two dedicated ULT buttons. One provides deeper bass in the lower frequency range and the other brings a powerful, punchy bass. There’s also plenty of ambient LED lighting that synchronizes with the music.

The battery lasts 30 hours, which is a fantastic metric, and includes quick-charging capabilities. It’s also being advertised as a karaoke machine, thanks to the built-in microphone port. Finally, Sony says people can string together up to 100 of these things to make a cacophony of noise that’ll really annoy the pants off of their neighbors. Those neighbors, however, are likely to live in a glorious mansion, as just one Field 7 costs $500. They go on ***** later this spring.

The ULT Tower 10 is, as the name suggests, a Bluetooth tower speaker intended for living spaces. This speaker wirelessly connects to stereo systems and TVs for enhanced audio and includes the same two ULT bass boost buttons found with the Field 7. There’s also a sound optimization feature that detects local noise and adjusts the settings to accommodate the surroundings.

The speaker boasts omni-directional synchronized lighting, which Sony says “makes listeners feel like they are at a music festival.” There are two microphone inputs for belting out karaoke duets and the speaker actually ships with one wireless mic. Listeners can also connect up to 100 compatible speakers at once, including the Field 7. This is one expensive tower speaker, however, so it’ll set you back $1,200 when it releases later in the season.

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