Rosé and Bruno Mars’ APT drives shares of YG Plus to seven-month high

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Rosé and Bruno Mars’ APT drives shares of YG Plus to seven-month high

Rosé of K-pop girl group BLACKPINK smiles during an event to promote her film ‘Born Pink’, marking the group’s eighth anniversary, in Seoul on August 9, 2024. 

Anthony Wallace | Afp | Getty Images

Shares of South Korean media company YG Plus soared to a seven-month high after the release of a collaboration track between Blackpink member Rosé and Bruno Mars on Oct. 18 topped streaming charts.

YG Plus shares climbed almost 30% on Monday, and as much as 29.8% on Tuesday, after the track, titled APT, reached the top of Spotify’s

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and came in fourth on iTunes’

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l chart.

The track is a reference to a South Korean drinking game called aparteu, or apartment in English.

The

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on

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has garnered over 82.9 million views,

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Taylor Swift and Post Malone’s Fortnight as the biggest male-female duet debut of 2024.

Rosé debuted in 2016 as one of the four members of Blackpink, under Kosdaq-listed YG Entertainment.

She left YG Entertainment at the end of 2023, and signed with The ****** Label, a YG subsidiary, as well as U.S. record label Atlantic Records for her solo career.

Records from The ****** Label are

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, also a YG Entertainment subsidiary.

YG Entertainment shares climbed as much as 3.53% on Tuesday.

Despite the boost, the parent company’s stocks have dropped 22.5% year-to-date, dragged by uncertain conditions facing the global music industry.

South Korean pop stars are smashing records, performing at premier music festivals in the West and topping charts — but that stratospheric success has not been mirrored in the long term stock performance of their management agencies.

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#Rosé #Bruno #Mars #APT #drives #shares #sevenmonth #high

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