Amazon Fire TVs to Carry Freely Streaming Platform in Boost for BBC, ITV

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***** TVs to Carry Freely Streaming Platform in Boost for BBC, ITV

Freely, a new streaming service backed by the BBC, ITV and other British public broadcasters, will be available on

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***** televisions following a “landmark deal” with the US technology giant, the companies said on Monday.

The deal is a win for the BBC, ITV, Channel 4 and Channel 5, whose ****** venture, called Everyone TV, launched Freely earlier this year, allowing viewers to stream both live TV and on-demand content for free when they purchase smart TVs carrying the service.

The tie-up will help take content from the four public broadcasters – which are required by *** law to offer programming beneficial to the public interest – to more British households, through smart TVs using

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’s popular ***** operating system.

“A deal of this kind, between a technology giant and those working in the public interest, is remarkable,” Everyone TV Chief Executive Jonathan Thompson said.

“It represents a significant development in widening the availability of Freely and therefore ensuring *** audiences can access free TV well into the future.”

Freely’s launch in April marked the first time all four of Britain’s public service broadcasters joined hands to set up a streaming service, as they look to future-proof live TV in the age of streaming.

Freely offers 70,000 hours of on-demand content, more than any other major streaming platform in Britain including

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, Disney,

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Prime, and Apple TV, according to data from London-based Ampere Analysis.

Everyone TV has also signed a deal with TV manufacturer TCL, which will include Freely in their new 2024 smart TVs, it said.

© Thomson Reuters 2024

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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#***** #TVs #Carry #Freely #Streaming #Platform #Boost #BBC #ITV

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