How I built a super app that brings in over $2 billion a year

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How I built a super app that brings in over $2 billion a year

Anthony Tan is the co-founder and CEO of Grab. Founded in 2012, the ride-hailing app has now grown into a “super app” that offers services in mobility, deliveries, and digital financial services. Grab is listed on the Nasdaq and has more than 35 million users across eight countries in Southeast Asia as of 2023.

Anthony Tan is the co-founder and CEO of Grab, a “super app” that has built itself into the very infrastructure of eight major Southeast ****** countries.

Grab provides day-to-day services, such as ride-hailing, payments and food delivery, to over 35 million users. It is also a source of income for more than 13 million drivers and merchants.

The company went public on the Nasdaq in 2021 and brought in $2.36 billion in revenue in 2023, according to documents reviewed by CNBC Make It.

Yet, despite coming from a wealthy Malaysian family and attending Harvard Business School, Tan said his journey to success has been far from easy.

“My father used to remind me, ‘Your grandfather beat this into our heads, and now it’s our turn to beat it into yours. You can sleep all you want when you’re *****,'” Tan said.

Fierce competition from Uber and family turmoil were just some of the barriers he had to overcome over the years.

“In a weird kind of way, I’m grateful because it helped me realize I had no other option but to make it work,” Tan said.

“Those pushed me to say, ‘Look, I can create something that solves real societal problems,'” he added.

Watch the video above to learn more about Grab’s rise, as well as what the company hopes to accomplish next. 

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