EU court rules social networks can’t use personal data forever

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EU court rules social networks can’t use personal data forever

Once again, the ********* Union has issued a ruling preventing Meta from going too crazy with user information. The top court in the EU ruled that limits must be put in place for how long Meta and other social media networks can use people’s information for ad targeting strategies.

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reported that the EU’s highest court sided with an earlier opinion published in April by a court adviser. The previous ruling also urged for limits on the amount of time companies could retain customers’ personal data for the purpose of targeting advertising.

The rulings referred its retention guidelines to the bloc’s

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,

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and WhatsApp to accept personalized ads.

The EU and Meta along with other big tech companies like Apple and

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have tangled over the use of personal data in relation to the . Meta is currently awaiting a fine ruling for when it required users to pay to prohibit the company from collecting and sharing their personal data. Last year, the EU’s Court of Justice ruled that before delivering personal ads to users in the region.

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#court #rules #social #networks #personal #data

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