Google Fiber forces the competition to offer faster internet speeds — study shows up to 50% download speed increases in Mesa, Arizona

[Pelican Press 0]

This is the hidden content, please

• Sign In
• or
• Sign Up

This is the hidden content, please

• Sign In
• or
• Sign Up

Fiber forces the competition to offer faster internet speeds — study shows up to 50% download speed increases in Mesa, Arizona

data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==

Ookla, a connectivity intelligence firm known for its Speedtest.net service, says that

This is the hidden content, please

• Sign In
• or
• Sign Up

Fiber has increased the Internet speeds in the markets it enters through competition. According to its 

This is the hidden content, please

• Sign In
• or
• Sign Up

, the median download speeds across all wired internet service providers in Mesa, Arizona, grew by 50% a year after GFiber expanded in the area in March 2023.

Many users are enticed to switch to GFiber when it enters an area because of the superior speeds that it delivers. For example,

This is the hidden content, please

• Sign In
• or
• Sign Up

started offering a $250/month 20 Gbps service in late 2023, which, although expensive, is one of the fastest services you can get. Because of this, other internet providers must increase the quality and reliability of their offerings, or else they risk losing market share.

Aside from delivering good performance in a market it has just entered. Ookla also showed that GFiber remained consistent even if it has already been in the market for several years. When comparing

This is the hidden content, please

• Sign In
• or
• Sign Up

’s internet service with another competitor in Salt Lake City, Utah — a market that GFiber has been serving since 2016 — the results reveal that

This is the hidden content, please

• Sign In
• or
• Sign Up

offers a 38% higher download speed, 1,200% better upload speed, and a 26% shorter latency.

These results weren’t commissioned by

This is the hidden content, please

• Sign In
• or
• Sign Up

but rather formed as part of Ookla’s case study to show the data and insights that customers can get from using its service. However, the data provided by Speedtest.net would also help consumers determine which internet service provider offers the best solution in their area, allowing them to make the most of their money.

Nevertheless, we expect to see internet speeds improve in the coming months—with or without the presence of GFiber. That’s because the FCC announced in 1Q24 that the benchmark for broadband speeds now sits at 100 Mbps download and 2 Mbps upload. So, internet providers must be able to deliver these speeds at a minimum if they want to offer broadband service. There’s even a report that the agency is targeting a 1 Gbps download and 500 Mbps upload speed, although no timeline has been given for that yet.

This report shows the positive impact of a reliable, high-quality internet provider on the overall internet speeds of the market, highlighting the importance of competition. Because the new entrant, GFiber, is giving its customers superior speed, many users of other providers are enticed to switch. This forces them to step up their game, thus benefiting all consumers—whether subscribed to

This is the hidden content, please

• Sign In
• or
• Sign Up

or not.

Get Tom’s Hardware’s best news and in-depth reviews, straight to your inbox.

This is the hidden content, please

• Sign In
• or
• Sign Up

#

This is the hidden content, please

• Sign In
• or
• Sign Up

#Fiber #forces #competition #offer #faster #internet #speeds #study #shows #download #speed #increases #Mesa #Arizona

This is the hidden content, please

• Sign In
• or
• Sign Up

This is the hidden content, please

• Sign In
• or
• Sign Up