Xbox co-founder J Allard has joined Amazon

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Xbox co-founder J Allard has joined

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Xbox co-founder J Allard has joined

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as a vice president on its devices and services team.

It’s the part of

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’s business that’s responsible for the Alexa voice assistant and Echo devices, Ring, Kindle, ***** TV, and its Luna clud gaming service, among other products and initiatives.

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confirmed to

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that Allard will be reporting to former

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chief product officer Panos Panay, who joined

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last year to lead its devices and services team.

Allard also told

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it was “too early to have anything to say” about what he’ll be working on beyond “new ideas.”

He helped ship over 40 products at

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, where he worked from 1991 to 2010, including the Zune portable media player.

As chief experience officer and chief technology officer of the company’s Entertainment and Devices Division, he co-founded Xbox, Xbox Live, Xbox Live Arcade and Xbox 360.

Prior to overseeing the company’s entry into the video games industry, Allard was also a key figure in bringing

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into the internet age.

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Allard spent most of his time running Project 529, a company he founded to help combat bike theft and promote cycling. He also had spells at the likes of GoFundMe and Intellivision.