Another mid-sized car gets the axe in Australia

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Another mid-sized car gets the axe in Australia

The

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is the latest in a string of mid-sized passenger cars to be discontinued in Australia.

It follows the

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,

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,

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and

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and

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out the door, even though many of these – or replacements thereof – continue to be available in other markets.

A single line announcing the discontinuation of the pretty liftback and wagon was dropped into a press release detailing the new

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SUV range.

“In response to changing consumer preferences in the segment, Peugeot Australia has confirmed the 508 will be retired from the local range, with limited stock remaining in the network,” the company said in the release.

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Camera IconSupplied Credit: CarExpert

It’s fitting this line was included in a 3008 announcement, as several years ago the mid-sized SUV overtook the 508 in the local sales race as SUV sales continued to surge.

With the launch of the outgoing, second-generation 3008 in 2017, the pendulum swung towards the Gallic

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rival.

The current 508 launched here in 2019, but at best, it has done roughly a quarter of the 3008’s sales in any given year.

Peugeot added a

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in 2022, with a

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following in 2023.

data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==Camera IconSupplied Credit: CarExpert

However, the latter was introduced after Peugeot revealed a

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in Europe, and pointedly didn’t announce specific launch timing for it here.

“Following the global reveal of the next iteration of 508, anticipated launch details for the *********** market will be confirmed in due course,” said a spokesperson for Peugeot Australia in February 2023.

The facelifted model never eventuated, and later that year Peugeot Australia

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.

Earlier this year, Peugeot in the *** announced it was axing the 508, removing another right-hand drive market for the mid-sizer. It’s not offered in the ***, New Zealand or South *******.

data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==Camera IconSupplied Credit: CarExpert

To the end of August, Peugeot has sold fewer 508s this year (53 in total) than any other mid-sized passenger car bar the

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(29 sales).

It was even pipped by the moribund

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(58 sales), discontinued Volkswagen Arteon (86 sales) and Passat (89 sales), and perennially unpopular

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(107 sales) and

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(111 sales).

It did manage to outsell its platform-mate, the

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, which is classified as a ‘large’ car in VFACTS industry sales reports. The C5 X managed just 36 sales in the same *******, and is also being axed locally

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It’s a far cry from around a decade ago.

data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==Camera IconSupplied Credit: CarExpert

In 2012, its first full year on the market, Peugeot sold 1085 examples of the first-generation 508.

Below, we’ve included sales for every year of the second-generation 508 in Australia.

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#midsized #car #axe #Australia

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