Genius Xbox Strategy is Stopping Even the Subscribers Who’re Infuriated With New Game Pass Price Increase from Leaving

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Genius Xbox Strategy is Stopping Even the Subscribers Who’re Infuriated With New Game Pass Price Increase from Leaving

Although Xbox fumbled, bumbled, and stumbled its way through most of early 2024, the green team has since recovered its balance and seems *****-bent on making a comeback by the end of the year, redeeming the platform in the eyes of many.

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Hi-Fi Rush was one of the critical darlings of 2023, yet it didn’t stop Xbox from shuttering Tango Gameworks this year – Image Credit: Tango Gameworks.

From the shuttering of beloved studios to the mass hate surrounding cross-platform releases, it’s been a tough year for Phil Spencer and his team. However, the biggest challenge ********—keeping its primary subscription members from canceling their memberships. For now, though,

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is relying on an age-old technique that might just help them overcome the problem.

Xbox Is Doing the One Thing They Can to Prevent People From Leaving Game Pass: Giving Them Great Games to Play

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People believe ****** Ops 6 is coming to Game Pass to justify the price increase, but that is only half the truth – Image Credit: Activision.

When it was first announced that the next Call of Duty would be coming to Game Pass, people ate it up as the sole reason behind Game Pass’ price increase. After all, ****** Ops 6 is a massive draw for fans of first-person shooters and is almost sure to drive up the subscription’s subscriber count.

The problem with this assumption is that Call of Duty alone won’t be able to convince people to accept the price change. Even the resident developers and executives of Green Hill are aware of that. So, what’s the solution? More good games, and lots of them.

Over the last few months, Xbox has slowly ramped up its offerings for the subscription, stacking the platform with high-quality releases one after another to attract new players and slowly build a stronger justification for the subscription’s increased price tag.

For instance, July saw the day-one release of Kunitsu-Gami: Path of the Goddess alongside the addition of 2023’s Modern Warfare III. This was followed by ******: The Definitive Edition in August.

September will feature Frostpunk 2, one of the most anticipated survival city-builders. October will remain the most important month as it will see the release of ****** Ops 6 on the Game Pass.

Following this, Xbox will release another two massive heavy-hitters: STALKER 2: Heart of Chornobyl in November and Indiana Jones and the Great Circle to round out the year.

The strategy can’t get any simpler than this: Xbox wishes to use its current influx of blockbuster games to attract new players and offset any and all potential subscriber loss.

Admittedly, it’s an old but clever and consumer-friendly approach. However, whether it will pay off for the platform in the long run ******** to be determined for nothing but a single reason.

Xbox’s Current Strategy Feels Both Perfect and Somewhat Short-Sighted as the Platform’s Future ******** a Mystery

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Avowed, one of Xbox’s major 2025 releases, will kick things off for the platform next year – Image Credit: Obsidian Entertainment.

There’s little doubt that Xbox’s current strategy will pay off in the upcoming months. People will, without a shadow of a doubt, come to accept the price change completely by the end of the year. However, whether this strategy is sustainable in the long run is another matter entirely.

The Game Pass calendar looks solid through the end of 2024 for now, but what’s going to happen in 2025? We’ve got a few big releases like Avowed and *****: The Dark Ages, and we also cannot ignore the few potential sleeper hits like Expedition 33 and Atomfall. Fable, if the release year is set in stone, may also finally be unleashed into the wilds in 2025.

Now, whether these releases will convert into new subscriptions, the way Call of Duty most likely will is a fog-shrouded mystery for now. For all we know, it may even fail to retain the current user base if Xbox takes another misstep.

But that’s just how it has been for most of this decade—Xbox finding itself in murky waters and carefully trying to make its way out. Studio closures, reports on un-cooperativeness with smaller developers, shifting strategies, and the unpredictable nature of the gaming industry mean that the platform’s future, while full of hope, will probably be slightly uncertain for now.

With all that said, what are your thoughts on Xbox’s current strategy? Would you like to see more games come to the platform until the end of the year to ease the pain of the price increase? Let us know in the comments below.

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