UK watchdog accuses Google of abusing power over ads

[Pelican Press 0]

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*** watchdog accuses

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of abusing power over ads

Britain’s antitrust regulator accuses Alphabet’s

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of abusing its dominant position in digital advertising to restrict competition.

The Competition and Markets Authority (CMA) said it believed

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was using anti-competitive practices in open display ad tech through the preference of its own ad exchange, which could be harming thousands of British publishers and advertisers.

“We’ve provisionally found that

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is using its market power to hinder competition when it comes to the ads people see on websites,” said Juliette Enser, the CMA’s interim executive director of enforcement.

“Many businesses are able to keep their digital content free or cheaper by using online advertising to generate revenue.

“Adverts on these websites and apps reach millions of people across the *** – assisting the buying and selling of goods and services.”

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said it disagreed with the CMA’s view and would respond accordingly.

“Our advertising technology tools help websites and apps fund their content, and enable businesses of all sizes to effectively reach new customers,”

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’s vice-president of global ads Dan Taylor said.

“

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******** committed to creating value for our publisher and advertiser partners in this highly competitive sector.

“The core of this case rests on flawed interpretations of the ad tech sector.”

The USDepartment of Justice and the ********* Commission are also investigating

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’s activities in ad tech.

In June 2023, EU regulators said

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may have to sell part of its adtech business to address its concerns.

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said in December that such a step would be “disproportionate”.

The CMA said it had provisionally found that since at least 2015

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had been abusing its dominance on both the buying and selling sides of the advertising supply chain to favour its own ad exchange AdX in matching auctions.

The regulator can impose a fine of up to 10 per cent of a company’s global turnover, with the amount depending on the seriousness of the infringement.

It can also issue legally binding directions to bring the infringement to an end.

Representations from

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will now be considered, the CMA said, before it reaches a decision on what action to take.

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#watchdog #accuses #

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#abusing #power #ads

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