British competition regulator objects to Google’s ad tech practices

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British competition regulator objects to

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’s ad tech practices

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’s U.K. offices in London.

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LONDON — Britain’s competition watchdog on Friday issued a statement of objections over

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’s ad tech practices, which the regulator provisionally found is impacting competition in the U.K.

In a statement, the Competition and Markets Authority alleged that the U.S. internet search titan “has harmed competition by using its dominance in online display advertising to favour its own ad tech services.”

The “vast majority” of the U.K.’s thousands of publishers and advertisers use

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’s technology in order to bid for and sell space to display ads, the CMA said.

The regulator added that it is also “concerned that

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is actively using its dominance in this sector to preference its own services.” So-called “self-preferencing” of services by technology giants is a key concern for regulators scrutinizing these companies.

The CMA further noted that

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disadvantages ad technology competitors, preventing them from competing on a “level playing field.”

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did not immediately respond to a CNBC request for comment.

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#British #competition #regulator #objects #Googles #tech #practices

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