Amazon Boosts Ring Security Product Lineup With Indoor Drone, Car Alarm System

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Boosts Ring Security Product Lineup With Indoor Drone, Car Alarm System

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on Thursday announced a drone for recording security video inside homes and car products for alerting vehicle owners about attempted break-ins.

The

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reflects

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’s growing security business since its acquisition of smart doorbell maker Ring in 2018, an effort that’s drawn scrutiny from civil liberties advocates. It also represents

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’s latest push into shoppers’ homes, which evolved from package delivery years ago to gadgets that let consumers turn off the lights or stream media by voice command.

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’s indoor drone, the $249 (roughly Rs. 18,300)

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available next year, aims to capture video where customers otherwise lack static cameras. It can show users video where an alarm has gone off, said

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Vice President Daniel Rausch.

“It’s super reassuring to be able to get a view inside your home,” he said in an interview. The device only records while flying, Ring said.

The company also announced a car security device, $60 (roughly Rs. 4,400)

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, that sounds an alarm when a break-in or bump is detected. It unveiled a vehicle security camera, and the Ring Car Connect software that works with other vehicle cameras for video play back and alerting. Tesla is the first automaker whose models are compatible.

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also launched a similar security focused car dash cam, the $200 (roughly Rs. 14,700) Ring Car Cam.

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’s Ring Car Cam and associated security solutions

 

Ring devices have garnered criticism from civil liberties advocates such as the San Francisco-based Electronic Frontier Foundation (EFF), which has said the company should end partnerships with police.

“

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and other companies offer a high-speed digital mechanism by which people can make snap judgments about who does, and who does not, belong in their neighborhood, and summon police to confront them,” EFF staff wrote in a June

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.

Ring President Leila Rouhi said in an interview the company will never proactively share videos with law enforcement; users control what to share. Ring’s aim is to give peace of mind, she said.

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also announced a cloud-based gaming service called Luna, spherical Echo speakers and features for its voice assistant Alexa, like the ability to delete all prior recordings. Various subscriptions help

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monetise the products.

The new devices come as

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is working to maintain US market share in smart speakers over rivals Apple and Alphabet’s

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.

© Thomson Reuters 2020

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ring always home cam drone car alarm security products solutions announced

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