Social media platform Bluesky attracts millions in Brazil after judge bans Musk’s X

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Social media platform Bluesky attracts millions in Brazil after judge bans Musk’s X

Jakub Porzycki/ | Nurphoto | Getty Images

Brazil’s recent ban of Elon Musk’s social media platform X has boosted the profile of its smaller rival, Bluesky, as people search for alternatives to voice their opinions.

Bluesky said in a

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that it had attracted two million new users in a span of a week, and the app appeared to be experiencing some problems on Wednesday,

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an outage.

“There will almost certainly be some outages and performance issues,” Bluesky developer Paul Frazee

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, adding, “We’ve never seen traffic like this. Hang with us!”

On Saturday, the company also said that users from Brazil were setting new all-time highs for activity.

The reported uptick in the platform’s traffic comes after a Brazilian Supreme Court justice ordered a nationwide suspension of the X platform on Friday. A Supreme Court panel

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the ruling on Monday. 

Predating the ban, X indicated it would

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with court orders in Brazil concerning its content moderation policies and a request to appoint a new legal representative in the country.

The judge, Alexandre de Moraes, has also ordered daily fines for people or businesses in Brazil that use virtual private networks (VPNs) or other methods to access X while it’s banned, according to

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. 

X i

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over 22 million users in Brazil. 

As of Wednesday, Bluesky was the top free app on Brazil’s iOS App Store, followed by Threads — an X-alternative by Meta Platforms which also own

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and

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. 

“We’re so back,” the official Threads account posted on Wednesday without providing further context. 

Market share battle  

Bluesky was first announced in 2019 as a project to build an open, decentralized social protocol, backed by Jack Dorsey, founder of

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— which was rebranded as X after Musk bought it. Bluesky became an independent company in 2021. Dorsey

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with the platform earlier this year.

Bluesky, Threads and the open-source, decentralized network Mastodon, have been competing to unseat X as the top microblogging platform.

Amid controversies surrounding Elon Musk’s

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takeover in 2022 and his subsequent changes to the platform, these companies have experienced a jump in their users.

Bluesky’s sign-ups from the U.K. had

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surged last month, while Musk had been posting controversial comments about nationwide riots in the country.

However, despite reports of advertisers and some users fleeing X, none of the alternatives have emerged as a credible threat to X. 

Threads appears to be the closest, with over 200 million monthly active users, according to a

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by

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head Adam Mosseri in August.

In May, Musk said in a

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that X had reached 600 million monthly active users and around 300 million daily active users.

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#Social #media #platform #Bluesky #attracts #millions #Brazil #judge #bans #Musks

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