Ford calls itself the Tesla of commercial vehicles

[Pelican Press 0]

This is the hidden content, please

• Sign In
• or
• Sign Up

Ford calls itself the Tesla of commercial vehicles

Tesla is by far the global sales leader in electric passenger cars, but Ford’s CEO thinks his brand is equally dominant in the world of commercial vans and trucks.

CEO Jim Farley said in a video posted to (formerly

This is the hidden content, please

• Sign In
• or
• Sign Up

) that Ford is “a trusted brand”, and that there was “no Tesla of commercial vehicles”. He continued to say that as a result, “Ford is really the Tesla”.

“I think the customers really appreciate our charging solution and our software. I think the way we’re helping is just giving people the option of getting a Transit Custom in either electric or diesel or petrol versions, or a [plug-in hybrid] version of the new Ranger,” he said.

“We just have a lot of option and choice. We are not forcing customers to pick one technology over the other.”

100s of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal.

This is the hidden content, please

• Sign In
• or
• Sign Up

.

Camera IconE-Transit Custom Credit: CarExpert

Ford maintains its commercial endeavours are separate to the passenger side, and

This is the hidden content, please

• Sign In
• or
• Sign Up

reports commercial customers are more eager to embrace electric vehicles (EVs).

The brand’s commercial EV lineup currently consists of the

This is the hidden content, please

• Sign In
• or
• Sign Up

van and the

This is the hidden content, please

• Sign In
• or
• Sign Up

, the latter of which is due to arrive in Australia next year.

Ford’s

This is the hidden content, please

• Sign In
• or
• Sign Up

(PHEV)

This is the hidden content, please

• Sign In
• or
• Sign Up

is also expected to launch locally in 2025, and while the

This is the hidden content, please

• Sign In
• or
• Sign Up

is available in Australia via local distributor AusEV, its

This is the hidden content, please

• Sign In
• or
• Sign Up

in the US amidst declining demand.

Despite that, Tesla CEO Elon Musk has

This is the hidden content, please

• Sign In
• or
• Sign Up

Ford’s EV strategy, labelling it as “smart”.

data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==Camera IconF-150 Lightning Credit: CarExpert

For 2023, Ford reported 7672 E-Transit sales in the US, a 18 per cent increase on 2022, while sales of E-Series vans increased by 34 per cent.

The F-150 Lightning recorded a US sales increase of 55 per cent from 2022 to 2023, helping the brand to a EV sales total of 25,937 for the year.

*********** sales figures for the only Ford commercial EV currently available locally – the E-Transit – are only individually published quarterly. Throughout the first half of 2024, 27 E-Transits were sold, accounting for just 3.3 per cent of all Transit sales.

MORE:

This is the hidden content, please

• Sign In
• or
• Sign Up

MORE:

This is the hidden content, please

• Sign In
• or
• Sign Up

This is the hidden content, please

• Sign In
• or
• Sign Up

#Ford #calls #Tesla #commercial #vehicles

This is the hidden content, please

• Sign In
• or
• Sign Up

This is the hidden content, please

• Sign In
• or
• Sign Up