FaZe Clan and G FUEL Have Joined Forces Again

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FaZe Clan and G FUEL Have Joined Forces Again

FaZe Clan and G FUEL have announced an all-new partnership that comes more than two years after the super-sized esports and gaming organisation split from the energy beverage provider. In 2022, FaZe Clan broke away from G FUEL, a long-time sponsor, and aligned with Ghost Energy, but in a recent press release, it was confirmed things are back on track.

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Energising News

FaZe Clan’s new partnership with G FUEL has gone on record as being one of the largest transactions in GameSquare’s history. It was just a few months ago that the firm acquired FaZe Clan and kickstarted ‘FaZe Media’. This is now the latter brand’s first long-term sponsorship deal, and it comes at a time when the FaZe label is being ‘reborn’.

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, FaZe Banks, the CEO of FaZe Media, said:

Reuniting with G FUEL is a full circle moment for us. As we focus on reconnecting with our roots, this partnership represents more than just a business deal—it’s a revival of the legendary history from the OG FaZe days. We’re excited to kick off this new chapter with G FUEL and look forward to creating content and new products together.

During September, the FaZe House will be rebranded as the ‘FaZe G FUEL House’, which long-time fans of the label will recognise as a throwback to a time more than ten years ago.

G FUEL’s CEO, Bryan Crowley, had nothing but good things to say:

I’ve always felt that the original G FUEL and FaZe partnership was best-in-class, so working with Banks and the FaZe team to reignite this collaboration and deepen our relationship within our diverse community of fans, customers, creators, and partners is exciting.

This comes at a perfect time; with FaZe pushing boundaries and nurturing the next generation of content creators, we are continuing to innovate with new products and categories to meet the needs of our evolving customer base. As our partnership takes shape, we’re excited to drive engagement across the global gaming and creator communities.

When the original sponsorship was live, FaZe’s G FUEL beverages were some of the most popular choices that the provider offered. It became an immensely prolific partnership, and the expectation is this resurgence will benefit both brands massively.

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For more Insider Gaming coverage, check out the news that UFL has been delayed to December 2024

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