[STEAM] PUBG director pledges to communicate ‘more effectively’ with Western players going forward

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PUBG: Battlegrounds has long enjoyed a diverse global playerbase, but communicating effectively with all segments of its audience has proven a challenge—a long-standing issue PUBG‘s director now wants to resolve as quickly as possible.

Taehyun Kim, the production director of

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, emphasizing the importance of reaching out more effectively to Western players. “I’m Korean, and I’m more comfortable speaking in Korean, so I have been communicating with Korean users using livestreaming,” Kim explained. Now, however, he’s recognized the need to expand his communication efforts beyond his comfort zone to keep PUBG thriving everywhere.

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