Ford revises EV strategy. Will it pay off in the long run?

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Ford revises EV strategy. Will it pay off in the long run?

Ford (F) has announced its plans to scrap the production of its three-row electric SUV, delaying the opening of a new EV plant, and swapping plans for the new EV with a strategy centered around hybrid models.

Autoblog editor-in-chief Greg Migliore joins Asking For A Trend to give insight into Ford’s pivot, the company’s position in the electric truck segment, and what this could all mean for the automaker and the sector moving forward.

“They have a little bit more of a kind of a scattered record, but they know, hey, with trucks, that’s an area they can win. Did they delay the next generation of the F-150 Lightning, the electric one? Yes. However, I think that’s actually okay because the current Lightning is very competitive,” Migliore says. “Delaying that a year, 18 months, I don’t think that’s going to definitely change the landscape because, frankly, there’s not that many electric trucks like the Lightning out there.”

Migliore doesn’t see an overly “big shift” happening in the general EV market.

“I think perhaps as the [2020s] roll on, you could see a little bit more growth. Perhaps as new products get out there, but there’s a fair amount of uncertainty in the segment. But, right now is a pretty good time to buy an EV,” Migliore explains.

For more expert insight and the latest market action, click here to watch this full episode of Asking for a Trend.

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