Rotten Tomatoes further dilutes its utility with ‘Verified Hot’ badge

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Rotten Tomatoes further dilutes its utility with ‘Verified Hot’ badge

Rotten Tomatoes

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.

There’s also a “Hot” badge for content with a Verified Audience Score of 60 percent to 90 percent. Finally, the dregs will be slapped with a “Stale” badge, which is for any show or movie that falls beneath 60 percent.

Rotten Tomatoes is trying to get around review ******** here by mandating that user reviews be from people who actually saw the movie in question. There are a couple of little problems with this. It verifies that a consumer saw the movie via the ticketing firm Fandango, and there are plenty of other ticketing firms out there, including, you know, the theater cashier.

Also, Comcast owns both Rotten Tomatoes and Fandango, so this seems more like synergistic advertising than an actual way to beat review ********. Finally, this whole verification thing is only for movies. There’s no way to verify whether someone watched a TV show or not, so this wouldn’t have helped all of those trolls descending upon the .

From a cynic’s perspective, this move only works to further dilute the utility of the entire site. There will be more uncertainty and plenty of more badges floating around, making the whole thing, well, messy. Will an average user be able to instantly know the difference between Hot and Fresh?

The critic score average

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, as reputable reviewers are weighted the exact same as purveyors of internet garbage. However, Rotten Tomatoes is addressing that by updating the minimum number of critic reviews required before a Tomatometer score will appear. For smaller films, the site mandates at least ten reviews for a score. Blockbusters will require 40 reviews.

The Hot badge has already been issued to current barn-burners Deadpool & Wolverine, Twisters, Bad Boys: Ride or ****, Fly Me to the Moon and It Ends With Us. The company says it has also retroactively awarded over 200 films.

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#Rotten #Tomatoes #dilutes #utility #Verified #Hot #badge

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