Beyoncé launches whiskey line with LVMH’s Moët Hennessy

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Beyoncé launches ******** line with LVMH’s Moët Hennessy

Beyoncé at the 2024 iHeartRadio Music Awards held at the Dolby Theatre on April 1, 2024 in Los Angeles, California. 

Michael Buckner | Billboard | Getty Images

Beyoncé is holding her ******** up high.

The megastar is entering the luxury ******* business with the launch of a new ******** line in collaboration with LVMH’s Moët Hennessy, the brand announced in a press

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Tuesday.

Beyoncé shared the news holding up a glass of the ********, dubbed SirDavis, in a promotional

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with the caption, “DAVIS IN MY BONES,” and a link to the *******’s

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.

Following a growing trend of consumers seeking luxury spirits, Beyoncé joins Mark Wahlberg, George Clooney and more celebrities who are using their status to elevate premium ******* brands.

As Louis Vuitton’s wine and spirits division expands in the ********* ******** market, SirDavis also serves to honor Beyoncé’s heritage. SirDavis is named for Davis Hogue, Beyoncé’s great-grandfather who stashed ******** bottles as a farmer during Prohibition in the South, according to the release.

“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,” Beyoncé said. “SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.”

The ******** line is headquartered out of Houston, Beyoncé’s hometown. Crafted and bottled in Texas, SirDavis marks Moët Hennessy’s first spirit brand developed by the company entirely in the ******* States, according to the release.

SirDavis is composed of 51% rye and 49% malted barley and matured in sherry casks, which the distiller said creates a a profile of “bold sophistication.”

The tall bottle, which features a bronzed horse, is also a nod to Beyoncé’s most recent albums.

Retailing for $89 a bottle, SirDavis will be available in September.

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#Beyoncé #launches #******** #line #LVMHs #Moët #Hennessy

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