Netflix’s ad tier has attracted more than 70 million subscribers

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’s ad tier has attracted more than 70 million subscribers

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is crowing that its ad-supported tier now boasts 70 million users throughout the globe,

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. The company announced 40 million users back in May, so this is some real growth. The streamer has been slowly ramping up its ad tier, .

Amy Reinhard, president of advertising at

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, says that the company continues “to see steady progress across all countries’ member bases.” She also noted that over 50 percent of new

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sign-ups are for these ad-supported plans. The transformation of streaming into regular TV is nearly complete.

There’s one major potential caveat. The company released the aforementioned data regarding new sign-ups, which is impressive, but there isn’t any information regarding pre-existing customers. It’s highly possible a whole lot of people downgraded from a premium tier to an ad-supported tier.

I’m one of them. I don’t mind watching an ad or two as I mindlessly stuff food down my gullet while pseudo-watching an episode of The Diplomat or The Circle. In other words, there’s an argument to be made that the ad-supported tier could be eating into the more expensive offerings.

There’s also an argument to be made that this year’s growth spurt for the ad-supported tier could attract companies with deeper ad-spending budgets, thus making up the difference.

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is on Christmas Day, and it says it has already sold out all available commercial inventory. The streamer is actually ******** big on live streams, with wrestling events, cooking shows and talk shows all airing in the near future. The company’s recent forays into should help entice sponsors for these events.

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even has plans for “themed” advertisements with certain shows. The next season of Squid Game will include a three-part linked commercial by Kia. Nothing makes me want to buy a car more than a deadly dystopian bloodsport that seems closer and closer to the real world by the day.

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