Heinz spaghetti carbonara: International outrage over controversial new canned product

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Heinz spaghetti carbonara: International outrage over controversial new canned product

No doubt Heinz meant well, but it has unwittingly opened a can of worms with its latest product – tinned spaghetti carbonara.

And if it thinks there’s no such thing as bad publicity, try telling that to Italians, who have likened the dish to cat food.

Cooked from scratch, the simple recipe of egg yolks, ****** pepper, pancetta, pecorino and pasta takes just ten minutes to make.

By contrast, the tinned version can be microwaved in only four.

Heinz said the $4 dish was aimed at people looking for “convenient meals that are effortless to prepare” – particularly customers in their 20s.

Camera IconHeinz spaghetti carbonara in a can has caused outrage. Credit: Heinz

It said research showed a third of Gen Z-ers – those born between 1997 and 2010 – want food to be fast and convenient.

However, the boss of one of London’s top Italian restaurants has condemned it as a “disgrace”.

And, when told of Heinz’s latest wheeze Alessandro Pipero, owner of Pipero, a Michelin-starred restaurant in Rome, said: “Do you mean in a tin, like cat food?”

Speaking to The Times, he said: “I don’t really know how to respond to this.”

“I love modernity, I’ve got nothing against it, but from the point of view of an Italian, shouldn’t we stick to putting things like Coca-Cola in a can?

“If it’s horrible and people buy it anyway, there is a problem with the consumer, not with the company that makes it. But I can’t see too many Italians buying it.”

Ciara Tassoni, 31, who manages the upmarket restaurant Bottega Prelibato, in Shoreditch, east London, said: “It’s a disgrace and it couldn’t be any further from authentic carbonara. If somebody came in here and asked for a can of carbonara they would immediately be thrown out.”

Ms Tassoni told The Sun her restaurant had removed carbonara from its menu after customers kept asking for it to be made with cream.

Nigella Lawson upset traditionalists in 2017 with a recipe that included double cream.

As a result, she was accused of causing the “****** of Italian food”.

However, Alessandra de Dreuille, meals director at Kraft Heinz, said its tinned carbonara was “the perfect fuss-free dinner solution”.

Spaghetti carbonara is actually believed to be a fairly modern dish, entering Italian cookbooks in the 1950s.

Italian food writer Paolo Manfredi said: “It might well be something that came from US troops in Italy and their daily supplies, which included cheese, bacon and eggs. ‘It is something quite different now – very *******, very posh.”

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